Discrete choice models with multiplicative error terms

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Discrete choice models with multiplicative error terms

We propose a multiplicative speci cation of a discrete choice model that renders choice probabilities independent of the scale of the utility. The scale can thus be random with unspeci ed distribution. The model mostly outperforms the classical additive formulation over a range of stated choice data sets. In some cases, the improvement in likelihood is greater than that obtained from adding obs...

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ژورنال

عنوان ژورنال: Transportation Research Part B: Methodological

سال: 2009

ISSN: 0191-2615

DOI: 10.1016/j.trb.2008.10.004